About Us

UpUp Casino launched in 2018 with a simple goal: make sweepstakes-style online gaming fair, fun, and easy to use for United States players. Founders who came from both tech and casino backgrounds saw an opportunity to blend secure, social gameplay with real cash redemption options through sweeps coins. The idea was to build a platform where casual players and experienced players could enjoy high-quality games without complicated onboarding.

What guides us every day

We are committed to fair play, responsible gaming, and exceptional customer service. That means clear rules, transparent promotional terms, and consistent support for players who need help. Our policies are designed to protect players and maintain a level playing field—every promotional offer and sweepstakes mechanic comes with clear terms and conditions.

Games you’ll find and the software powering them

UpUp Casino offers a broad lineup of games popular with United States players—video slots, classic and modern table games, video poker, craps, roulette, blackjack, and live dealer tables. You’ll see favorites like Ticket to Wild Slots, Once Upon A Time Slots, and Hellraiser Slots, plus hundreds more from trusted studios. We work with top providers including NetEnt, Betsoft, Evolution Gaming, Big Time Gaming, NoLimit City, Red Tiger Gaming, and other leading developers to deliver smooth graphics, reliable gameplay, and creative bonus features. Read our review for details on what makes the lobby stand out at /.

Safe accounts and secure transactions

Player security is nonnegotiable. We use industry-standard encryption to protect account data and payment details, and we require identity verification for cash redemptions. Geo-location tools ensure you only see offers available in your state, and our infrastructure is monitored to prevent fraud and protect player funds. We accept USD and support a range of convenient payment methods, including Apple Pay, Google Pay, MasterCard, Visa, and bank transfers. If you need help, our support team is available by email at contact@upupcasinocasino.com.

How our sweepstakes model works — clear terms you can trust

UpUp Casino operates under United States sweepstakes promotional regulations. New players receive a no-purchase welcome bonus automatically at signup: 1,000,000 Gold Coins and 10 Sweeps Coins. Sweeps Coins are the only currency redeemable for cash prizes after meeting playthrough requirements. The standard playthrough for Sweeps Coins is 1x before redemption, with a minimum redemption threshold of 50 Sweeps Coins. For transparency, we reserve the right to increase playthrough requirements in cases of suspected promotional abuse. Players must be United States residents age 21 and older and pass KYC verification to redeem cash prizes. Offers are not available in certain states, including California, Connecticut, Delaware, Idaho, Louisiana, Michigan, Mississippi, Montana, Nevada, New Jersey, New York, Tennessee, Washington, and West Virginia.

Responsible gaming and player support

We take responsible gaming seriously. Help is available for players who want to set limits, take breaks, or seek guidance. Our resources include self-exclusion options, deposit and session limits, and links to independent support organizations. For any questions about responsible play or account tools, contact our support team at contact@upupcasinocasino.com.

The team behind the experience

UpUp Casino is built by designers, engineers, compliance specialists, and customer support professionals who love games and respect players. Our product team focuses on usability and fairness, our compliance group keeps promotions aligned with sweepstakes rules, and our support crew provides timely help for account, payment, and verification needs. Everyone here shares one clear priority—making your play safe, straightforward, and enjoyable.

Recognition and credibility

We prioritize transparency and player trust over hype. Our platform design, promotional structure, and customer feedback have earned positive attention across the sweepstakes community, and we continually refine our service based on player input and regulatory guidance. You can learn more about specific games, like Ticket to Wild Slots, at /ticket-to-wild-slots.

Join the UpUp community

If you’re ready to play, sign up to receive the automatic no-purchase welcome bonus, check current promotions, and browse a library of slots, table games, and live dealer options. Remember that terms and conditions apply to all offers, including playthrough and redemption rules. If you have questions, email contact@upupcasinocasino.com—our team is here to help you get started and to keep your experience secure and fair.